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Some collections deserve more than a studio backdrop. They deserve a story.
For the Fall Winter 2026 campaign, we escaped to the beautiful Belmont House in Salisbury, a late Georgian, early Victorian home nestled within two acres of formal gardens and peaceful woodland. Rich in character, texture and history, it became the perfect backdrop for a week spent bringing the new collection to life.
There was just one contradiction.
While we were creating Christmas in every room, Britain was in the middle of its second heatwave of 2026.
The week became a surreal blend of festive styling and summer weather. We dressed the Christmas tree, unpacked winter knitwear and layered Harris Tweed Jackets, all while butterflies drifted through the gardens outside and the sunshine poured through the sash windows. It was wonderfully disorientating and somehow, it worked.
Belmont House offered endless inspiration. Weathered brickwork, aged timber, winding staircases and cozy fireplaces echoed the earthy palette of the collection perfectly. Deep olives, warm browns, rich burgundies and soft neutrals felt completely at home against the rustic textures of the house, creating the kind of setting that couldn't be replicated elsewhere.
The collection brings together the familiar layers of British fall and winter. Harris Tweed jackets, cable-knit sweaters and lambswool roll necks provide warmth as the seasons change, while corduroy pants, needle cord jeans and classic chinos offer an easy everyday feel. Checked shirts, knitted vests and smart three-piece suits add a more dressed-up touch, creating a wardrobe suited to crisp country walks, weekends away and colder days in town. At its heart, it’s a collection of practical, well-made British menswear designed around the way we dress through the seasons.
When the cameras weren't rolling, nature provided plenty of entertainment. Before long, the whole team had become enthusiastic birdwatchers. A nearby stork's nest became a regular point of conversation, while red kites circled effortlessly overhead throughout the day. Their calls filled the quiet skies, adding to the calm atmosphere that surrounded the house. It was one of those rare locations where time seemed to slow down.
Evenings were just as memorable. Long tables filled with generous food spreads brought everyone together after each day's shoot, and with the World Cup providing the evening entertainment, there was always plenty to celebrate or debate. Between shared meals, laughter and the occasional tactical discussion.
Of course, no shoot is complete without a little drama.
Returning from dinner one evening, we became convinced we'd somehow managed to lock ourselves out of the house. After several increasingly imaginative theories about how we'd spend the night, someone calmly tried the key one more time, with a full twist this time. The door opened immediately. Crisis over. Pride slightly bruised.
Looking back, it's often these unscripted moments that define a campaign as much as the photographs themselves.
Fall / Winter 2026 is a collection inspired by slowing down, embracing craftsmanship and finding comfort in the changing seasons. Spending a week at Belmont House brought those ideas to life in ways we couldn't have planned from festive mornings in thirty-degree heat to lunches spent under circling red kites.
